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| Organizations around the world share a commitment to Customer Relationship Management (CRM). Billions of dollars have been spent on sophisticated CRM systems. Yet the reality is that most CRM initiatives have delivered disappointing results, or have been abandoned altogether. |
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| The reason: While many organizations have focused significant attention and dollars on CRM initiatives, they have neglected the systems that support CRM: The customer-centric databases — Customer Information Files (CIFs), Customer Information Systems (CISs), and Operational Data Stores (ODSs) — that provide the CRM system with critical customer data. |
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The data in your customer database is the lifeblood of your CRM system. Your CRM initiatives can only be as effective and reliable as the accuracy and completeness of the customer data available to them.
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37 Years Building High Quality Customer-Centric Databases
The banking industry recognized the importance of CRM years before the rest of the business community, and as partners with leading global financial institutions, we've been building, maintaining, and fine-tuning operational customer application systems for 37 years. Our powerful data profiling, data integration and data quality management solutions were designed — and refined — to meet the banking industry's exacting standards for accuracy, quality and advanced householding capability.
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| These same end-to-end data integration and management solutions can help you create a high quality customer database to support the success of your CRM initiatives and help provide you with complete, accurate and up-to-date customer profiles by: |
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Profiling the data in your legacy systems prior to integration to identify errors, inconsistent structures and formats, and other anomalies that could prevent successful integration |
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Using the results of the data profiling to write mapping specifications for transforming the data that help ensure a successful conversion the first time |
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Cleansing, standardizing and linking the data during the transformation process to maximize accuracy, eliminate duplication and create consolidated customer profiles that can be shared across your organization's applications, as well as by your CRM system |
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Customizing householding to your unique marketing and customer information needs by enabling you to identify households by virtually any criteria you select |
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Performing our "super-householding" on your customer records to identify not just customer-to-customer relationships, but also customer-to-product relationships and customer-to-organization relationships |
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Expanding your customers' super-householding relationships to "influence networks," that reveal which customers have greater influence over others |
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Verifying the accuracy of your address records by matching them against United States, Canada and Mexico postal service records and automatically correcting errors and missing data |
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Implementing internal procedures to monitor and maintain your customer database’s ongoing data quality |
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The consolidated customer profiles and advanced householding data in your new customer database will provide detailed customer information to strengthen a wide range of business functions — from customer service to strategic decision making. They will help you to:
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Ensure personalized communication and high quality, knowledgeable service every time a customer touches your organization, at any portal |
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Identify your most valuable customers so you can focus your marketing efforts where they are likely to yield the most revenue |
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Identify customers who have high influence over others, to potentially take advantage of that influence channel |
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Accurately target cross-sell and up-sell promotions to customers who are most likely to buy |
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Minimize postage and production expenses related to mail communications, while ensuring that mailings actually reach your customers |
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More quickly identify and respond to changing market demands and trends |
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Make better-informed business and strategic decisions, based on more complete and accurate customer, sales and market data |
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Strengthen your control of credit-related risk across applications |
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Protect against fines and other penalties related to U.S. and international anti-terrorist and anti-money laundering mandates such as the Office of Foreign Assets Control (OFAC), USA PATRIOT Act, Financial Action Task Force (FATF), Bank of England Sanctions List, Common Foreign and Security Policy (CFSP), HM Treasury, and EU and UN Security Council Resolutions by screening potential customers even before they attempt to make a transaction |
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