Mergers and acquisitions offer your organization a variety of potential business benefits, including streamlining operations, rapidly expanding your customer base, and adding complementary product lines. However, they also present a number of significant risks that can degrade the value of the initiative and delay positive return on investment. Among these risks are:
1
Over-estimating the number of new customers to be
acquired in the acquisition
2
Major delays and cost overruns — or total failure — of
the data integration process
3
Disruptions to customer service that can lead to
dissatisfaction and customer defection — and the longer
it takes to complete the integration, the greater the damage
to your customers' loyalty
Innovative's end-to-end data profiling, data integration and data quality management solutions can minimize the risks related to M & A initiatives, and help ensure that your project comes in on time and on budget. They can also help get your new, combined database up and generating ROI faster. Here's how:
1
Our Data Linking capability can quickly and accurately identify customers who are common to both organizations' databases, to provide you with a realistic basis for database valuation.
2
Our proven data integration methodology can de-risk the integration process by:
•
Profiling the data prior to integration to identify any errors and anomalies within the data that may disrupt successful integration
•
Using the results of the data profiling to determine the proper mapping and transformation specifications to help ensure a successful integration the first time
•
Conducting a test run of the integration using a statistically significant sample of data to confirm that the mapping specs are accurate
•
Cleansing, standardizing and de-duping the data during the integration process so that the new database contains only high quality, accurate and unique records
•
Implementing data quality management and monitoring systems as part of the integration process to help ensure that the new database continues to be cleansed, standardized and de-duped as records are added, deleted and changed
3
We reduce disruptions to customer service, because our integration methodology minimizes the time customer databases will be unavailable due to the integration process. In addition, by populating your new database with clean, accurate and unique customer records, we enable you to effectively market to the new database — and build sales and ROI — sooner.
In this way, Innovative not only helps you eliminate the risks and delays that frequently plague M&A initiatives, but also creates a high quality customer-centric database that will support and strengthen ongoing sales, marketing and strategic decision making.
