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| Postal coding, or address verification, is a critical function if you're a customer-centric organization that wants to make sure your address data is accurate and complete. Accurate addresses not only ensure that your mailed communications will actually reach their intended recipients, but can also save you money by qualifying for United States Postal Service® (USPS) postage discounts on bulk mailings. |
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| To make sure address records are correct, our i/Lytics GLOBAL™ address verification solution will match your customer records against United States, Canada and Mexico postal service data to verify their accuracy and automatically correct errors, missing data and anomalies. In the U.S., it will also add ZIP+4® values where appropriate. i/Lytics GLOBAL's geocoding capability appends information such as latitude, longitude and census blocking to your customer records. |
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Both these processes offer a wide variety of benefits in terms of enhancing Customer Relationship Management (CRM), saving money on customer mailings, and improving targeted marketing campaigns.
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i/Lytics GLOBAL Strengthens
Customer Relationship Management By: |
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Verifying that Addresses Exist – If you're a customer-focused organization doing a mailing, you want to be sure the communication actually reaches your intended recipients. Address verification confirms that a particular street address is consistent with the addresses in the given area. i/Lytics GLOBAL offers verification at three levels of accuracy: 5-digit ZIP®, ZIP®+4, and Delivery Point Validation™ (DPV), which confirms that the address actually exists and is deliverable. |
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Correcting Addresses Entered into the System – We all know that entering customer address data is highly subject to error — whether it is copied from a form, given face-to-face to a customer service rep, provided over the phone, or — most suspect of all — entered over the Internet. Address verification gives you a way to verify and correct address information to ensure that you can communicate with your customers effectively. |
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Supporting Compliance Initiatives – Verifying the accuracy of customers' address records is an important element of complying with Know Your Customer (KYC) and Customer Identification Program (CIP) requirements, as well as with U.S. and international anti-terrorist and anti-money laundering mandates such as Office of Foreign Assets Control (OFAC); USA PATRIOT Act; Financial Actions Task Force (FATF); UK Anti-Terrorism, Crime and Security Act 2001; EU and UN Security Council Resolutions; and Common Foreign and Security Policy (CFSP). |
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Confirming Deliverability of Legal Mailings – Address verification can also be used with legally mandated mailings to identify which addresses may not receive the required communication. |
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i/Lytics GLOBAL Saves Money on Mailings |
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Saves on Postage Costs – The USPS will reduce the cost of your bulk mailings if you are willing to do part of their work — and the more work you do, the greater your savings. The first requirement is to use address verification software that is CASS (Coding Accuracy Support System® ) certified (like i/Lytics GLOBAL). Verifying addresses to the ZIP+4 level enables mail to be sorted by carrier route and bar coded, both of which qualify the mailing for additional discounts. |
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Prevents Wasted Postage and Production Expenses – In addition to the postage expense, a mailing piece costs money to produce. If the address on a piece does not exist, its postage and production costs are wasted. Verifying addresses prior to mailing gives you the opportunity to eliminate those addresses that cannot be validated — and reduce your costs. |
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i/Lytics GLOBAL Fine-Tunes Target Marketing Initiatives |
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Enables Targeting Mailings to Specific Groups – By appending information such as latitude, longitude, census blocking and third-party demographic data to your customer records, geocoding permits your mailings to be specifically targeted by neighborhood, household income, purchasing habits and other lifestyle variables. This enables you to focus marketing efforts and dollars on those prospects you identify as most likely to buy your products. |
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